A new model of success for ambitious women who want it all, but the burnout

You tried so hard to be strategic and do all the "right" things in your business.

Yet somewhere in the process, you forgot who the f*ck you are, and your business became a rat race.

Hustling for money and external validation doesn't feel right for you anymore, but neither does scaling back your dreams or giving up on your ambition.

Because you do want generational wealth.

Not just "enough to get by", but actual abundance so you can live a good life, be generous and make a difference.

You want a spacious calendar to focus on your health, creativity and loved ones. You know, the actual stuff that matters,

But you're not available for any of it if it means burning out, keeping you on calls all day, or making you a stressed shell of yourself, unable to be present for what matters: your actual life.

You're tired of the girlboss grind and you're ready to live more than you work.

Welcome to your Soft Ambition Era!

Soft Ambition is so much more than a cute brand name I came up with.

It’s the movement I created based on the patterns I observed while mentoring 600+ female entrepreneurs since 2019, plus my own story of burning out in my first business in my 20s and pivoting away from the girlboss patterns in my 30s.

This led to an obsession with understanding the link between success, financial freedom, marketing, mindset and inner work.

And it's why my work goes deeper than pure strategy and sits at the intersection of sustainable business and personal brand strategy, blended with energetics, identity work and a little bit of woo.

But this is obviously just the short story.

Life-first business strategist, mum of 2, retired girlboss, leadership & lfe design coach, 6/2 Projector, writer, “long-story-long” girlie and an only-child-with-eldest-daughter-vibes.

read the whole story

Hi, I'm Claudia 

Let's talk about my approach to life design and business growth, because we can both smell generic bossbabe VIBES from a mile away. 

PREMIUM ARCHITECTURE FOR LONG TERM SUCCESS

MARKETING WITH DEPTH OVER DOPAMINE

Instead of burning out in back to back launches for your 15 courses & programs, you lead premium offers with entry points that work harder than you.

You get off the algorithm hamster wheel, so your content becomes IP that makes your work discoverable long after you hit publish, while you're busy living your life.

DECENTRALIZE WORK FOR a life-first business

You don't put your life on hold to make more money. You design a business model & scaling strategy that lets you log in, do the work, then log off and live.

Your philosophy is your authority

 Your most magnetic “I want everything she’s selling” brand is hiding in your conviction, personality and lived wisdom, not your follower count or qualifications.

THE SOFT AMBITION APPROACH TO BUSINESS & LEADERSHIP

Get inside Off Script for 1-2 deep dives/week on what it means to lead with Soft Ambition,  and the first place where I share the BTS of running a life-first business, plus first access to anything special I'm doing.

The emails that will forever alter your relationship with the business rat race & help you redefine success from the inside out.

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Binge the podcast 

Soft Ambition Podcast

Tune in (almost) weekly for a new episode where we talk about growing and sustaining a successful business that holds your big, beautiful life in all seasons.

You can expect strategy, mindset, leadership and emotional mastery with a big dose of keeping it real and pulling you back into your power, so you remember who tf you are.