Scale your business life-first, without losing yourself in the process
Scaling through hustle, volume and self-sacrifice never felt right for you.But neither is scaling back your dreams.
Building generational wealth, a spacious calendar, creative freedom and getting paid insanely well for deep work with dreamy clients are non-negotiable.
Just not at the cost of your life.
A new model of success for the woman who wants it all, but the burnout
Soft Ambition is not just a cute brand name I came up with.
It’s a movement I created based on the patterns I observed while mentoring 600+ entrepreneurs, plus my own story of burning out in my first business in my 20s.
This led to an obsession with understanding the link between success, entrepreneurship, marketing and inner work.
And it's why my work goes deeper than pure strategy and sits at the intersection of sustainable growth strategies based on evergreen marketing & personal brand, blended with energetics, identity work and a little bit of woo.
But this is obviously just the short story.
Business strategist, mum of 2, leadership coach, 6/2 Projector, writer, “long-story-long” girlie and an only-child-with-eldest-daughter-vibes.
Hi, I'm Claudia
Work with me
You can tell you're on the edge of your next evolution, but some things feel sticky. You don't want a 6-month mastermind or another course; you need a second pair of expert eyes on your offers, messaging, marketing & mindset.
6/12 month mastermind
I'm ready to scale my high-ticket one-to-many offers
You're not new to business, but you're ready for a more spacious way of operating with premium offers & peaceful marketing. Want to scale without filling up your calendar, selling your soul on social media or relying on 1:1 work? I got you.
LAUNCHING SUMMER 2026
6/12 month 1:1 coaching
My business is doing okay, but I'm ready for my next level
You're doing okay on paper, but can feel in your bones you're meant for more. As your partner-in-crime, I work closely with you to design a spacious, profitable, and scalable business that makes you rich. Rich in time, money, creativity and impact.
6 week messaging & brand COURSE
I want my words to match my genius and get me paid WELL
Your work is *chef's kiss*, but how you talk about it? A 7/10 at best, and you know you deserve better. In only 6 weeks, you uncover your movement and refine the messaging & leadership angles that will make your brand impossible to ignore.
launching april 2026
6 week 1:1 intensive
I'm in the messy middle & want to get my ducks in a row
Let's talk about my approach to business growth, because we can both smell generic GIRLBOSS VIBES from a mile away.
PREMIUM ARCHITECTURE FOR LONG TERM SUCCESS
MARKETING WITH DEPTH OVER DOPAMINE
Instead of burning out in back to back launches for your 15 courses & programs, you design 1-2 premium offers with entry points that work harder than you.
You get off the algorithm hamster wheel, so your content becomes IP that makes your work discoverable long after you hit publish, while you're busy living your life.
YOUR BUSINESS IS NOT YOUR BABY
You don't put your life on hold to make more money. You design a business model & scaling strategy that lets you log in, do the work, then log off and live.
Your philosophy is your authority
Your most magnetic “I want everything she’s selling” brand is hiding in your conviction, personality and lived wisdom, not your follower count or qualifications.
