Where high-achieving women learn you can have it all, in seasons
You tried so hard to be strategic and do all the "right" things in your business..
And somewhere in the process, you forgot who the f*ck you are.
Hustling for money and external validation doesn't feel right for you anymore.
But neither does scaling back your dreams and giving up on your ambitions.
You want generational wealth. Not just "enough to get by", but actual abundance.
You want a spacious calendar to focus on your health and loved ones, and creative work that fulfils you
But not if it burns you out, keeps you in calls all day or makes you a stressed shell of yourself.
A new model of success for the woman who's done choosing between peace and success
Welcome to your Soft Ambition Era!
Soft Ambition is not just a cute brand name I came up with.
It’s the movement I created based on the patterns I observed while mentoring 600+ female entrepreneurs, plus my own story of burning out in my first business in my 20s and pivoting away from the bossbabe ways in my 30s.
This led to an obsession with understanding the link between success, financial freedom, marketing, mindset and inner work.
And it's why my work goes deeper than pure strategy and sits at the intersection of sustainable business and personal brand strategy, blended with energetics, identity work and a little bit of woo.
But this is obviously just the short story.
Business strategist, mum of 2, leadership coach, ex-bossbabe, 6/2 Projector, writer, “long-story-long” girlie and an only-child-with-eldest-daughter-vibes.
Hi, I'm Claudia
Work with me
You can tell you've outgrown the current version of your business, but things feel blurry. This is perfect for you if you're ready to clarify the vision for your offers, messaging, and content and make a simple plan of action to bring it to life.
6 week 1:1 intensive
I'm in the messy middle & want a simpler, life-first business model
6/12 month group mentorship
I want a sustainable social media optional business with premium offers
You're overwhelmed by all the moving pieces of your business, so you're ready for a more spacious way of operating, so you can switch your brain off guilt-free and reclaim the freedom you started it all for, without sacrificing income or impact.
LAUNCHING MAY 2026
6/12 month 1:1 coaching
I want it all. I'm ready for my next evolution as a leader and woman
You're doing okay on paper, but can feel in your bones you're meant for more. More meaning, more money and more fun. You're ready to refine the moving pieces of your business and expand your capacity to hold the life you want to lead.
Let's talk about my approach to business growth, because we can both smell generic bossbabe VIBES from a mile away.
PREMIUM ARCHITECTURE FOR LONG TERM SUCCESS
MARKETING WITH DEPTH OVER DOPAMINE
Instead of burning out in back to back launches for your 15 courses & programs, you lead premium offers with entry points that work harder than you.
You get off the algorithm hamster wheel, so your content becomes IP that makes your work discoverable long after you hit publish, while you're busy living your life.
YOUR BUSINESS IS NOT YOUR BABY
You don't put your life on hold to make more money. You design a business model & scaling strategy that lets you log in, do the work, then log off and live.
Your philosophy is your authority
Your most magnetic “I want everything she’s selling” brand is hiding in your conviction, personality and lived wisdom, not your follower count or qualifications.
THE SOFT AMBITION APPROACH TO BUSINESS GROWTH
Get inside Off Script for my twice-a-week deep dives on what it means to lead with Soft Ambition, and the first place where I share the BTS of running a life-first business, plus first access to anything special I'm doing.
Read the emails that will change your relationship with business, success and personal development.
